Newly published work from Prof Theresa Marteau, Director of the Behaviour and Health Research Unit at Cambridge and co-author of the study, found that alcohol displays at the end of supermarket aisles significantly increased purchases of the displayed alcohol – by 46% for spirits, 34% for wine and 23% for beer. Similar displays of carbonated drinks increased purchases by 52%.
“Although we often assume price is the biggest factor in purchase choices, end-of-aisle displays may play a far greater role. It would therefore make sense that any intervention to curb the consumption of alcohol and sugar-sweetened drinks takes this into consideration.”
Professor Theresa Marteau
